"I searched for months to find the right products to carry in my salon; the products needed to preform at a professional level and they needed to be completely non toxic for my guests."
-Monika-
Owner of Holistic Alchemy Co

About Products

​Organic way (Oway) is the world's first professional organic hair color, care and styling line with biodynamic, organic and fair trade ingredients.

Our green chemists hand select the highest quality formulations to achieve professional results without the use of common salon toxins.

USE YOUR HEAD- Healthy hair begins with it's free from stress. Reduce the chemical overload.
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We challenge the artificial norms of the professional haircare with formulations that are both effective and gentle. Removing harsh chemicals wherever possible while including natural extracts and active minerals that deliver real benefits.